In today's e-commerce based economy, gift cards continue to be both a popular form of currency and a preferred choice for gifting/receiving amongst Canadians¹. Gift cards offer the flexibility of both in store and online use which is appealing to consumers. When it comes to where to purchase a gift card, 74% of consumers say they regularly buy gift cards from small businesses². They are also considered popular impulse buys³ which is why we recommend you position your gift card fixture close ...
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As the snow begins to melt and the weather gets warmer, small business owners across Canada are reminded of tax season. A season dreaded not only because it means having to make a payment, but also the stress behind filing them correctly, collecting receipts and meeting deadlines. It can be overwhelming! Here are some tips to help you navigate it:
Missed preparing for tax season in advance?
Leaving things to the last minute contributes to tax time stress. That’s why ...
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There has been a shift in the way consumers like to shop. More people than ever before are shopping online and projections show that e-commerce will continue to grow.1 This shift towards e-commerce was highly accelerated by COVID-19 as lockdowns were put in place and many people chose the safety and convenience of online shopping.2 This forced many businesses to adapt and take part in the digital space in order to meet their consumers' needs.
Not ...
Throughout the years, consumer shopping habits and forms of payments have taken a digital shift. In 2020, close to half of Canadians reported using e-commerce platforms for online purchases, accounting for 477 million transactions.¹ This shift to e-commerce has forced the growth in digital payments; but, traditional digital payments are not inclusive for all Canadians.
It is estimated between 10-20% of Canadians have little to no access to everyday banking services.² This ...
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Esports is seeing rapid growth in Canada. Online gaming alone is a $40+ million dollar industry with online gamers spending roughly $200 a year on new online games and over $120 a year on in-game items1, such as cosmetics, battle passes and tokens. While online transacting is convenient, many consumers aren’t comfortable entering their financial data. In fact, 59% have reported to feel more comfortable using a payment method where they don’t need to share their financial details ...
Read about How Online Payment Vouchers Meet Consumer Payment Trends more