In today's e-commerce based economy, gift cards continue to be both a popular form of currency and a preferred choice for gifting/receiving amongst Canadians¹. Gift cards offer the flexibility of both in store and online use which is appealing to consumers. When it comes to where to purchase a gift card, 74% of consumers say they regularly buy gift cards from small businesses². They are also considered popular impulse buys³ which is why we recommend you position your gift card fixture close ...
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