The Payment Source Blog

In today's e-commerce based economy, gift cards continue to be both a popular form of currency and a preferred choice for gifting/receiving amongst Canadians. Gift cards offer the flexibility of both in store and online use which is appealing to consumers (see source). When it comes to where to purchase a gift card, 74% of consumers say they regularly buy gift cards from small businesses (see source). They are also considered popular impulse buys (see source) which is why we recommend you position your gift card fixture close to your checkout lane. This time of year shoppers, while  stopping in to their local convenience store for groceries or a gas fill up, suddenly remember that Mothers Day, Fathers Day or someone’s Graduation is just around the corner and they need a gift for that special someone.