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How Does Offering Prepaid Products Grow Your Business?

Being a c-store owner can be very competitive, from the location of your store to the products that you offer. You need to make sure that you offer all the products that your customers want in order to be successful in your business. That is why it is important to offer products that are innovative  and increasing in demand.

Long gone are the days that customers sought out convenience stores for a place to solely grab a quick snack, drink, and some gas. The dynamic of the convenience store has shifted to one-stop shop where consumers can purchase a variety of items to cater to their needs.  Recent research suggests that Generation Z prefer “around the corner” retail rather than trips to the mall, which will benefit convenience retailers.¹

To ensure that your Convenience store is  a destination for this growing generation of customers, you will need to evolve your product offering.  To help you make sure you have the right selection of products and services in store, it’s important for you to partner with vendors who will help you stay ahead of the competition. When it comes to new and emerging products and services you should be offering, having a knowledgeable vendor as a partner just makes good business sense.  

Evolve Your Product Category

Until now Mobile Top-Ups and Gift Cards have been the anchor to a successful prepaid program.  These products still represent an important part of the overall portfolio, however it is important that c-store owners consider new and emerging products that cater to the needs of your customers and  will not only increase foot traffic to your store but will keep customers coming back. Now Prepay is doing just that, by offering our offering to include products and services that consumers are looking for and giving our retail partners with a competitive advantage.

Here’s how:

Amazon Cash:  Recently, we launched Amazon Cash (exclusively available through the Now Prepay network) which enables consumers that may not have access to a credit card, the ability to use cash to shop on Amazon!  Consumers can add funds to their Amazon Cash balance in store by displaying their Amazon QR code and making a payment via cash or debit.

Payment Vouchers:  Payment Vouchers give customers an alternative, safe and secure way to buy products and services online, without the need to use their credit card.  Payment vouchers such as paysafecard, Neosurf and Flexipin are popular to use for online gaming. This audience is likely to become repeat customers as their need for vouchers is ongoing, meaning increased and consistent foot traffic to your store!

General Purpose Reloadable (GPR) Visa and MasterCard:  Customers can purchase a GPR card in retail, and upon registration by the customer, can be reloaded.  These cards can then be used in-store, by phone or for secure online shopping, anywhere that Visa or MasterCard is accepted.  Retailers benefit from becoming a destination for reloading as well as for shopping!

In Person Payments:  Become a destination centre for in-person payments.   Consumers can make a payment, or add money to their mobile wallet or account for a growing number of partners including paytm, HPIBet, paysafe:cash and more!

The prepaid industry is constantly evolving. With new solutions available all the time, it’s important that your store doesn’t fall behind competitors. Make sure that you’re giving new and existing customers a reason to visit your store.  

How can you begin offering these  products at your store?

Actually, it is really easy. Now Prepay can get you signed up and selling in as little as a  week. Call us at 1800-253-2111 or email us at sales@nowprepay.com to learn how we can help you grow your business.

Start Growing Your Business

¹https://csnews.com/generation-z-shows-preference-around-corner-retail

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